Red Hot
Red Hot
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A Virtual Assistant On Your Rockin' Red Hot Web Based Media Room
A virtual assistant asks the following questions: Do you know that second to your blog, the press room should be the most updated page on your web site? When was the last occasion you updated your media room? For many people, it's possibly been quite some time. We tend to create media rooms and then forget about them. Yet more and more, a great, informative media room should be consistently updated.
We have discovered through proper research, reading material, as well as our own encounters that frequently it isn't just the media that will visits this page, that is why the idea of "media room" is a bit deceiving. It's essentially a great place to inform, entertain, and educate people on you, your books, your message or item, and the matters you've been up to, and frequently it is the first place a probable buyer will go to for additional information on you and your work.
For you to compete in the virtual age, an increasing number of authors are usually making use of their media rooms to draw in followers with their book. How come? Well it is a wonderful one-stop-shop place to acquire all of the latest information on your publications, new editions, new items as well as new speaking functions (in case you plan to list them).
The old method of working on media rooms was to have a list of your press announcements, maybe a link or two to media and that's it. At this point media rooms are pretty much the nerve core of one's overall website. Here is a brief explanation of what should (and shouldn't) have in your own media room. Keep in mind that components of a media room varies, according to your topic, style and focus, so if you are unable to include all of these, that's alright. Preferable to just have those elements associated with your own book/product/topic than ones that don't make any sense in any way:
1) Downloadable image of your book cover or covers, your photo and other connected graphics you intend to offer.
2) About You: folks want to know who you are, and so tell them! Make sure your biography is on the media room and ready to download. It's particularly valuable if a media person is seeking to gather data for any article and wants some background about you.
3) Press announcements with live links: a couple of issues in the past we had written that live links in a press release are a good way to have traffic returning to your site, but guess what? It really works well in reverse, too. Reports posted in your site becomes spidered very quickly, so including links and keywords may tremendously enhance the visibility of both the media room and your press release. In reality another quick idea is this: rather than placing advertisements, issue a press release. No joking. Press announcements are a far better choice compared to an ad on the Internet. You will get spidered, you'll get ranking and what's even better, you will get traffic.
4) Latest book/product data: this can be the perfect place for sharing previous, current, as well as future facts about your book. Try to be boastful! This your opportunity!
5) Tip sheets: we all know that the press enjoys tip sheets, but guess what? Your readers/consumers do, as well. Complete your media room with any you have made.
6) Exactly where you've been showcased: be really generous with this. Never assume that if you have only been showcased online that you should not list that. List anything! The greater you can fill this room with links that make you appear like the active marketing person you're, the more desirable you'll be to the consumer and to the media.
7) Ideas for stories: in case a reporter is perusing your site trying to find story concepts, why don't you provide it to him? Setting up a pop up box which says "Here is how (insert your name) can assist you with your story" is a good approach to generate ideas to the media and get yourself a mention in an upcoming story or perhaps feature.
Bragging rights! When you have testimonies or reviews, place them here, too. While it's always good to sprinkle testimonials/reviews all over your website, this is often another great place to list them. Regardless of whether the guest in your press room is a media or a reader, individuals like what other people like!
9) No hunting allowed! Do not make individuals to hunt for details. Recently I was at a site looking for book pricing. I had to send out an e-mail to obtain a list of rates, and why? Because it was confidential? Doubtful. Most people do not consider to get rid of the additional actions. Shorten the staircase. Meaning: remove useless steps to the close. Put pricing, data sheets, anything you have on your media room so folks don't need to go on a hunting adventure for it.
10) Events: I actually took events off of my internet site a long time ago. Exactly why? Because I carry out so much pop up items that I had a tough time keeping up with it. There's nothing worse than an outdated events page, however, if you are able to keep yours up, great! Keep it current, the activity will look good on your media room.
A couple of final suggestions: do not even contemplate cramming all this data onto your site if you're not planning to deliver it in pop-up form. Look at http://www.amarketingexpert.com/media.html for an example of this. Also, deliver your text content in both PDF file format as well as in text format so the search engines could spider it.
Virtual Assistants reminds us to not limit yourself to the items mentioned above, try out other media room ideas that might not be listed here. Book videos, for example, could be an excellent addition for your media room. The bottom line is, start thinking of your media room as a place to present yourself not merely to the media, but to the world! This will alter the way you look at this very important page on your site and also help turn a ho-hum web page into a rockin' red hot media room!
Red Hot Chili Peppers - The Adventures of Rain Dance Maggie [Official Music Video]